Analyze and Evaluate Event Management †MyAssignmenthelp.com

Question: Discuss about the Analyze and Evaluate Event Management. Answer: Introduction Event Management refers to the process of managing all the operations for the effective organization of a particular event or program (Yeoman et al. 2012). For the success of a particular event, effective contribution from the human resources is required. In addition, it needs to be mentioned that there are various stakeholders involved with a particular event. In this particular process, certain factors create their effects on the decision-making process of different stakeholders of the events. Thus, it is necessary to consider all these aspects at the time of managing a particular event. Discussion The main aim of this essay is to analyze and evaluate various aspects of a particular event. It was an Annual Community Function. The concept of the community function was to arrange such kind of a program that would be suitable for everyone of the community irrespective of age group. The major activities of that community function were group dance performance, play, recitation, magic show and a band performance. In addition, there was arrangements for a dinner party for all the community members. The whole program took place at the community hall. The major stakeholders of that community function were the organizing community, sponsors, and members of the community, local authorities, service contractor, performers, participants, entertainers and others. The main objective of this community function was to effectively plan the event so that all the community members can participate and enjoy the program. In order to achieve this particular objective, it is required to take some steps. They are number of people attending, number of participants, take contribution from the sponsors and determination of the profit. It is required for every event to have some specific objectives as they keep the event organizers focus towards the achievement of target. Apart from this, these objectives helped the organizers of the community function to measure the outcome of the event for organization of any future events (Quinn 2013). Thus, the scope of this event is related to the objectives of the community function. One major scope of the community program was to make optimal use of the required resources that are human resources, physical resources and financial resources. Another scope was to complete the whole program within time. It can be seen that the event organizers had the scope to complete the event as per planning (Lotem et al. 2013). From the above discussion, it can be seen that different stakeholders were involved in the event management process of the community function. It is natural that different types of decisions were needed to be made for the effective complementation of the community function. There are various principles of psychology that affected the decision-making process for the community function. There are different theories that helped in the analysis of the effects of various principles on the decision-making process of the stakeholders. Some of those major theories are Csikszentmihalyi and Flow Theory, Maslows Hierarchy of Needs and others. Some of those theories are discussed below: The above figure shows the various aspects of the theory of Csikszentmihalyi and Flow. This theory analyzes the psychological situation of the organizations when they take a particular job. From the above diagram, it can be seen that there are many psychological situation of human mind like anxiety, worry, control, boredom and others (Csikszentmihalyi, Abuhamdeh, and Nakamura 2014). It needs to be mentioned that the community program will have different psychological effect on the major stakeholders. During the time of the community function, the organizers were very much anxious about the success of the program. At the same time, they were trying to establish control over the whole program. However, the major concern of the service contractor was to maintain the flow of work so that there is not any inconvenience in the event. At the same time, the spectators were in relaxed mood as they were there to enjoy the program. From the above discussion, it can be seen that there are five steps in the theory of Maslows Hierarchy of Needs. Different needs of the different stakeholders can be described with the help of this diagram. The particular organization organized the community function out of the social needs of them. Self-fulfillment need worked for the stakeholders like service contractor, performers, entertainers and the program organizers (Cherry 2014). This is because all the major stakeholders of this community functions put their physical as well as mental effort for the successful completion of the community function. Apart from this, the achievements of esteem needs created effects on the stakeholders of the company. The main reason is that the feeling of accomplishment would give them prestige in the community and the workplace. These are the major psychological effects on the major stakeholders of the product. Conclusion From the above discussion, it can be seen that the process of event management has many steps like development of the event concept, development of objectives, scope setting and others. Thus, it is required for the organizers to consider all these factors. The above study also shows the effects of some psychological and social factors on the decision-making process of the key stakeholders. For this analysis, two major theories used are Maslows Hierarchy of Needs and the theory of Csikszentmihalyi and Flow. The above discussion shows that self-fulfillment need and esteem need have effects on the decision-making process of the stakeholders. References Cherry, K., 2014. Hierarchy of needs.The Five Levels of Maslow's Hierarchy of Needs. About. com Guide.| Link. Csikszentmihalyi, M., Abuhamdeh, S. and Nakamura, J., 2014. Flow. InFlow and the foundations of positive psychology(pp. 227-238). Springer Netherlands. Lester, D., 2013. Measuring Maslow's hierarchy of needs.Psychological Reports,113(1), pp.15-17. Lotem, A., Cohen, G. and Naon, L.B., Skybox Secutiry Inc., 2013.Method for simulation aided security event management. U.S. Patent 8,407,798. Nakamura, J. and Csikszentmihalyi, M., 2014. The concept of flow. InFlow and the foundations of positive psychology(pp. 239-263). Springer Netherlands. Quinn, B., 2013.Key concepts in event management. Sage. Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds., 2012.Festival and events management. Routledge.